SEO Outreach Specialist

Marketing · Remote, California
Department Marketing
Employment Type Full-Time (Payroll)

We are looking for an experienced, smart, and ambitious SEO Outreach Specialist to join our SEO Team full-time. As an SEO Outreach Specialist, you will be a leader in building the backlink profile of our company as the industry-leading source of residential real estate data in the US market. By planning, implementing, and managing our SEO outreach and backlinking strategy, you will drive traffic to our website and improve our organic rankings, thus enhancing our brand’s digital presence and our website’s SEO standing. Our online presence is extremely important for the success and growth of our business, so your position will play a crucial role in driving our company forward. You will report directly to the VP of Content.

Work arrangement: This is a full-time, 100% remote role. We eagerly welcome remote candidates from anywhere in the world.




  • Plan, analyze, and execute off-page SEO strategies
  • Plan, develop, execute, and manage outreach marketing campaigns via email, social media, and other channels with the objective of obtaining quality inbound links from authoritative and high ranking websites
  • Actively search for opportunities to obtain backlinks from major media outlets
  • Implement different methods such as guest blogging, email outreach, social media outreach, and others to obtain relevant, high-quality backlinks
  • Conduct research to identity websites that are relevant to Mashvisor’s link building strategy
  • Build, maintain, and expand relationships with leading websites in our industry and other relevant industries
  • Analyze competitors’ backlink profiles
  • Actively monitor, clean up, and optimize our backlink profile
  • Coordinate the creation, publication, and deployment of high-quality, data-driven content to optimize our brand visibility and to serve link building purposes (blog posts, press releases, landing pages, social media posts, and others)
  • Coordinate the creation of high-quality, data-driven content for other websites for link building purposes
  • Constantly work towards organic search optimization and ROI optimization
  • Perform regular, thorough keyword research for link building purposes
  • Identify main SEO outreach/backlinking KPIs and set up targets
  • Monitor KPIs and prepare and present regular reports
  • Suggest improvements in process and productivity optimization
  • Always stay up to date with the latest SEO and backlinking trends and best practices
  • Collaborate with our Content Team, Marketing Team, and other teams
  • Actively contribute to our overall growth and success (including areas outside the strict Marketing realm)




  • 3 years of experience as an SEO Outreach Specialist or a similar role
  • 3 years of experience in planning and implementing a successful backlinking strategy
  • Proven success in backlinking and building relationships with leaders in the industry
  • Expertise on current backlinking and white hat SEO best practices
  • Experience with SEO reporting
  • Familiarity with relevant SEO-related tools
  • Excellence English language proficiency and writing skills
  • Analytical mindset with numerical aptitude
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Excellent interpersonal and communication skills
  • "Get it done" mindset
  • Experience in real estate is a plus but is not required


Other Benefits


  • Joining a strong, established team
  • Competitive pay
  • Generous end-of-year bonus based on individual and company performance
  • Being a part of an international, young, ambitious team driven by success
  • Working remotely, but being part of a connected community
  • Growing together with the company, including potential opportunities in management
  • Paid annual vacation and sick leave

Thank You

Your application was submitted successfully.

  • Location
    Remote, California
  • Department
  • Employment Type
    Full-Time (Payroll)