PR Outreach Specialist

Marketing · Remote, California
Department Marketing
Employment Type Full-Time (Payroll)

We are looking for an experienced, smart, and ambitious PR Outreach Specialist to join our Content Team full-time. As a PR Outreach Specialist, you will be a leader in building the online reputation of our company as the industry-leading source of residential real estate data in the US market. By building relations with top-tier industry journalists and influencers and getting backlinks from major media outlets, you will enhance both our brand’s digital presence and our website’s SEO standing. Both of these are key to our growth strategy as our online presence is extremely important for the success and expansion of our business, so your position will play a crucial role in driving our brand forward. You will report directly to the VP of Content.

Work arrangement: This is a full-time, 100% remote role. We eagerly welcome remote candidates from anywhere in the world.


Responsibilities


  • Plan, analyze, and implement PR Outreach Strategies
  • Plan, develop, execute, and analyze PR Outreach campaigns via email, phone calls, social media, and other channels with the objective of obtaining quality inbound links from authoritative and
  • high-ranking websites
  • Coordinate the creation, publication, and deployment of high-quality data-heavy written and visual content to optimize brand visibility including PR Analytics articles and brief contents
  • Build relationships with journalists and editors in top-pier industry media outlets such as Forbes, Entrepreneur, Business Insider, etc. to increase brand awareness and secure placements in
  • major industry publications and websites
  • Build relationships with industry influencers
  • Join and represent the company in prestigious, exclusive industry organizations and clubs such as the Forbes Real Estate Council and others
  • Manage HARO opportunities to acquire high-quality backlinks
  • Write press releases and distribute them among relevant media outlets
  • Coordinate the creation of high-quality content for other websites for link building purposes
  • Actively search for free and paid opportunities to obtain backlinks from major media outlets
  • Collaborate with our Content Team, Data Team, and other teams
  • Actively contribute to our overall growth and success (including areas outside the strict Marketing realm)


Experience


  • 3 years of experience as a PR Outreach Specialist for a major brand or a similar role
  • Proven success in building relationships with journalists, editors, and influencers
  • Proven success in building backlinks from top-tier publications and websites
  • Excellent English writing skills and spoken communication
  • Ability to set up KPIs and OKRs, track performance, and report on progress
  • Familiarity with SEO best practices
  • Analytical mindset with numerical aptitude
  • Ability to work flexible hours
  • Experience in the US real estate industry is a plus but not a requirement.
  • Sense of ownership and pride in your performance and its impact on the company’s success
  • Ability to work independently
  • Outstanding interpersonal and communication skills
  • "Get it done" mindset


Other Benefits


  • Joining a strong, established team
  • Competitive pay
  • Generous end-of-year bonus based on individual and company performance
  • Being a part of an international, young, ambitious team driven by success
  • Working remotely, but being part of a connected community
  • Growing together with the company, including potential opportunities in management
  • Paid annual vacation and sick leave

Thank You

Your application was submitted successfully.

  • Location
    Remote, California
  • Department
    Marketing
  • Employment Type
    Full-Time (Payroll)